If you ever looked at a dog trainer's prices and thought, "Whoah, that's a lot!", this blog is for you. If you're a dog trainer who isn't sure how to provide accurate and fair pricing to your clients, this blog is also for you. And if you're just curious about the subject, read on!
To begin with, I'd like to say that if you're not reacting with some surprise at the cost of a dog trainer, you should probably run.
Good, effective dog training and behavior modification involves an investment of time, teaching expertise, and the ability to communicate well with two very different species: humans, and dogs. Considerations of the dog's environment, health, history, and the human connection in every case we're presented with must be taken in account. An understanding of neurochemistry, a finger constantly on the pulse of new information in the fields of canine physiology and training methodology, a thorough understanding of handling equipment, and the willingness to adapt and change our approach in an instant when warranted - this is what the best of us will provide. This kind of dog training is extremely effective, provides the quickest route (without sacrificing quality) to the end goal, and it's cost reflects the scope of the work involved.
The worst of us will ofter "quick fixes". These are easy approaches, easily replicated and potentially effective in the very short term with often disastrous long term consequences. Dogs are ripped from their homes to be trained in hidden environments. We see household pets placed under tremendous physical and mental pressure and asked to cope with unfamiliar stimuli and shocked, pinned, or otherwise forced into compliance. The methods used by these "quick and cheap" trainers and their organizations lie entirely outside the realm of science, humane treatment, and any semblance of a well-informed training program, and they are never 'good'.
Somewhere in the middle are dog trainers whose work is very affordable, but too limited in scope to effect the behavioral change needed (such as when we are dealing with fearful dogs). Training in this way takes a great deal of trial, error, and time. The combination invariably reflects a lack of experience, and those of us in this arena are best utilized in the arenas of trick training and manding behaviors, where the stakes are not quite as high as when attempting to improve the life of a reactive or aggressive dog.
In fact, there's a diagram I really like called the "Triangle of Life" and in it's simplest form, it's very easy to understand. The triangle gives you three options, but you can only select two, and I daresay it's a good way to consider any one thing you are inclined to invest your time or money in.
To summarize, if something is fast and cheap, it will not be good. If something is good and fast, it will not be cheap. And if something is good and cheap, it will not be fast. This could not be any more applicable to the world of dog training and behavior modification. Decide on the kind of results you want, and choose your dog trainer accordingly.
All of this is to say, if you're interested in getting quality results as quickly as you can using the best possible methods, information, and equipment available, you can bet the work won't be cheap.
The best rarely is.
And when it comes to dog training, it's very difficult to undo the 'bad' we do to our dogs by going with the fast and the cheap, while ignoring the good. What's more, if we spend too much time with behaviors we don't want by going with the good and cheap options, those behaviors become harder and harder to change. This is because of something called habituation.
Habituation is about habits. And as any ex-smoker will tell you habits can be really hard to break, and that's with our tremendous brain power and force of will. Try to imagine the journey a dog habituated to maladaptive behaviors has to take to unlearn a habit.
Your dog's behavior is important, and the window in which to address those poor behaviors that just do not fit in his or her environment, while ever-present (until the day your dog dies - make no mistake, it is never too late to teach an old dog new tricks) gets smaller all the time. As a result, the work of identifying, isolating, and changing behavior can become even more difficult.
Because choosing a dog trainer and/or behaviorist is a very serious decision affecting the well being of your entire household in a significant way, consider your choices carefully and do what makes the most sense from all three perspectives: cost, quality, and time. In this way, you can't go wrong.
Camille Salter is the founder of All Dogs Toronto and a certified, knowledge-assessed dog trainer (CPDT-KA). She is the author of two books on dog behavior: Pandemic Puppy, Decoding the Dog Park, and the Big Book of Dog Training.